Reduce Direct Mail & Print Costs

Do you need to reduce print spend?

If so, you’re in the right place. Working closely with our partner Varia Solutions, we are very pleased to be able to offer charities significant savings on their print, postage and paper spend.

GDPR requires explicit opt-in for email and SMS communications, however direct mail is unaffected by this cause and remains ‘opt out’ rather than ‘opt in’. Therefore this represents an opportunity for charities to re-evaluate their direct mail strategy.

We can help charities make significant cost reductions, whilst maintaining a high quality of printed materials, to make your printed communications process more costs efficient and increase the ROI. This is due to our choice of printing partners as well as being able to leverage purchasing power, getting greater discounts through volume.

It doesn’t stop there however, the knowledge of our print team comes from years of experience and they can provide help and advice which will strip cost, but not activity, from your operations.


Many charities don’t realise that by purchasing their own paper direct can produce significant cost savings. If you’re running high volumes of print on a regular basis, buying paper direct is a good option for you.

Varia will work with you to review your consolidated paper spend, and look at all of your specifications of raw materials to see what savings could be made. They can provide advice on all elements, including yield, opacity and volume


It’s easy to be more efficient on print spend, without having to sacrifice activity, and it’s not about playing printers off against one another to drop prices! There are a number of ways that Varia can help you reduce print costs, we can work with you to consolidate all your print activity to gain volume discounts, and to advise on specification of your printed matter, as non-standard layouts can add unnecessary cost.

Varia also provides online print portals, where you can streamline and automate the print process and make better use of digital print production.

We’ll also help you to navigate the complex waters of what and what isn’t zero rated for VAT, and to plan your print accordingly.


As postage rates have increased in recent years, it’s become a focus area for cost saving opportunities. Varia can help set up competitive agreements with downstream access providers and advise on best specification that will help you save money.

We can also work with you to consolidate mailing with other customers, so that you benefit from bulk mail discounts.

Varia are happy to do a “no-obligation” assessment of all of these areas to help identify potential cost savings. Please just get in touch wth Give as you Live and we’ll connect you with Varia.

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