The General Data Protection Regulation (GDPR) is a new EU regulation. It aims to give people more control over their data and places various requirements on organisations and charities in how they use personal data.
Here’s the scary part: if you don’t meet the regulations, are caught and found guilty, your charity can be fined. For some, this fine could be terminal.
In recent years, the charity sector has come in for criticism over how they fundraise and communicate, and the pressure that some donors are put under – it’s even been front-page news. It’s undeniable that bad practice is common within the sector (as it is elsewhere) and many charities are therefore understandably concerned about how the new regulations will impact them.
However through proper planning, your charity can meet the regulations ahead of their implementation in May 2018.
And it doesn’t need to be a costly process – there is plenty of good advice and research available.
There will be short-term pain – there is work involved and it will may reduce the number of people you can communicate with – but over the long-term it will help improve trust in the fundraising sector and ensure that your supporters’ data is handled correctly.